Ceramic bottles in a fire kiln
Ceramic decanters made by Wade destined for the global spirits market.

Investors spotlight Wade Ceramics in bid to save 155-year-old pottery business

1 min read

Hopes are still alive this morning of a takeover to save Stoke-on-Trent-based Wade Ceramics from administration.

Daily Focus understands at least two interested parties have spoken to administrators to look at Wade as an investment opportunity.

Reports that the 155-year-old business was on the brink of administration have shocked the ceramics industry.

The company has yet to make a statement about its position, but rocketing energy costs and an unstable global economy have made difficult trading conditions this year for the entire ceramics industry as it recovers from two years of the pandemic.

Wade, based in a state-of-the-art factory at Etruria Valley, employs around 140 people and exports products around the world.

Famous for its collectible Whimsies and the iconic Gluggle Jugs, Wade’s recent success came from growth providing ceramic decanters for premium whisky, gin and rum brands.

Work to support the company and Wade employees has already started.

Staffordshire Chamber Chief Executive Sara Williams said: “This is terribly sad news. Wade has been a cornerstone of Stoke-on-Trent’s ceramics industry for 155 years. Its products are known and collected the world over. Our thoughts are with everyone who works for the company.

“The Chamber’s priority is to bring together partners like the city council, other employers and employment services to support the company and its employees during this difficult time.”

Daily Focus has attempted to reach Wade Ceramics for a comment.

Andy Jackson

Senior journalist and PR professional with just under 40 years’ experience. Andy’s investigated for and written for every national newspaper, many magazines and most broadcasters. He’s also handled strategic PR, crisis management and media relations for major NHS and private sector organisations. He grew up in Stoke-on-Trent and is an advocate for Staffordshire business. “Our county deserves Daily Focus,” he said.

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