Man in car after being breathalised
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University criminologist works with police to tackle drink and drug driving

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A Keele University criminologist has lent her expertise to the National Police Chiefs’ Council’s (NPCC) annual campaign to tackle drink and drug driving over the festive season. 

With the World Cup coinciding with the run up to Christmas this year, police are facing an extra challenge in their annual efforts to tackle drivers under the influence of alcohol or drugs.

Thanks to a grant from Keele’s ‘QR’ (quality-related) Policy Support Fund, Dr Helen Wells ­ – worked with the NPCC as their academic subject matter expert for a six-week operation targeting drink and drug driving over the World Cup and festive season. 

All police forces in England and Wales will be increasing their presence on the roads to coincide with the World Cup and lead up to Christmas, in order to target and catch drink and drug drivers. 

Dr Helen Wells

Alongside increased operational activity, forces are also sharing awareness campaigns to remind people that it is never worth the risk to get behind the wheel while under the influence of alcohol or drugs. This includes a new behavioural change campaign developed and led by Sussex Police which challenges people not to be a bystander to drink driving. 

Dr Wells said: “This is a massively important area for road safety and roads policing can play a huge role in preventing, detecting and prosecuting drink and drug driving offences.

“Working with the NPCC has been a great opportunity to show how academic research can inform practice at the frontline. By drawing on the international expertise of the RPAN network, and thanks to the NPCC’s enthusiasm for working with academic experts, this partnership has produced real and tangible outcomes for operational policing in the UK.” 

Nigel Pye

Experienced journalist with a 30-year career in the newspaper and PR industry and a proven record for breaking stories for the national and international press. Nigel is the Editor of Daily Focus and Head of Creative at i-creation. Other work includes scriptwriting, magazine and video production, crisis communications and TV and radio broadcasts.

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