Creative agency Exesios BDD is launching a series of discovery workshops to support companies looking to explore their DNA before developing or revamping their brand identity.
The brand, design and digital specialists, based at the Denise Coates Foundation building at Keele University, says many companies make the error of employing a piece-meal approach to marketing their company.
Now Exesios, which was founded more than 20 years ago by Paul and Eleni Brammer, has developed a new process to ensure companies are clear what they need to support the development of their brand.
Managing Director Paul Brammer said: “When you think of many of the best-known global brands, it’s clear they’ve thoroughly researched their ethos and values during the branding stage, but that’s not often the case with small and medium sized (SME) companies.
“Often, they take a piecemeal approach and, in the worst-case scenario, simply equate a brand with simply getting a logo designed.
“Only when we have a thorough understanding, working in step with a client, can we provide a holistic marketing strategy to maximise brand exposure and generate new business.”
Paul said Exesios had put many hours of research into perfecting the Discovery Workshops and were now planning to offer them to a wider range of companies.
He added: “The process has been honed over many years. We bring our team together with a team from the company undertaking the workshop and facilitate a deep dive into what makes the company tick, using trigger questions.
“We encourage companies to bring along staff at all levels; not just the senior management team.”
Tamworth-based aesthetics pharmacy Springpharm are among the companies to have worked with Exesios.
Marketing Manager, Katy Ison, said: “Before working with Exesios we engaged with individuals on marketing, for example, a graphic designer, a small team of web designers, exhibition stand designers, and more, but we felt that we needed to develop a more consistent brand and a more defined marketing strategy.
“It is clear that Exesios seek to provide a company with the whole branding and marketing package which is a different way of working than we had experienced previously.
“The Discovery Workshop enabled the Exesios team to explore how our companies work and our vision for development in the future.”
To find out more about the workshops visit www.exesios.com.
