The latest all-electric Lexus car was launched locally against the backdrop of a multi-technology energy park.
Lexus Stoke partnered with Keele University for an on-campus event which was themed around innovation.
As well as viewing the All-New All-Electric Lexus RZ 450e guests were given the chance to tour the University’s Low Carbon Energy Park.
The park, which is a key element in Keele’s drive to become carbon neutral by 2030, features a wind and solar farm, pictred above, as well as an industrial-sized battery to store energy.
Presentations inside Keele Hall from Lexus Stoke Centre Manager George Holden and colleagues were complimented by “sustainability through technology” talks from Keele University experts Julian Read and Matt Dean.
Curtis Hague, Marketing Manager for Lexus Stoke, said: “We are very committed to driving forward sustainability and it was a natural fit to partner with Keele University to deliver not just an educational event, but an event in which guests could experience a real insight into how efficient electric vehicles are.
“Keele have amazing facilities and do amazing work focused on sustainability. The event enabled guests to experience this and to learn about the innovations that are coming through, as well as gaining an insight into the first dedicated battery electric Lexus vehicle.
“We are very much looking forward to continuing our relationship with Keele.”
It was the first time Lexus Stoke have taken a vehicle launch event out to another venue.
Emma Woodcock, Head of Catering and Events at Keele University Events and Conferencing, said: “To partner with Lexus Stoke for their recent event was a fantastic opportunity allowing us all to provide an insight into a sustainable future through electric vehicles.
“It was great to see all of the guests and to share with them the amazing innovations which are happening and the work that we do here at the university in working towards a more sustainable future through technology.
“Electric vehicles and the whole process of maintaining charge for them has developed immensely over recent years with some exciting things coming.”
