Burton on Trent in east Staffordshire
New businesses in East Staffordshire can apply for between £500 and £5,000 from the £100,000 funding pot. Photo: East Staffordshire Borough Council.
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East Staffordshire Council launches £100,000 funding pot for businesses 

1 min read

East Staffordshire Borough Council has announced a further £100,000 annual investment to support new and growing local businesses – building on the success of previous years.  

The money is part of the UK Shared Prosperity Fund investment for supporting local businesses in the borough, which totals £770,000 up to March 2025.  

Last year’s funding saw 15 successful new and existing businesses receive grant funding, which resulted in attracting an additional £272,174 investment from the private sector. 

The scheme, which has been relaunched this year as the Boosting Business Programme, is designed to help local businesses grow and flourish, supporting them to achieve their ambitions whilst stimulating the local economy. 

New businesses can apply for funding between £500 and £5,000, with existing businesses able to apply for up to £10,000, which must be matched by the business’ own funding. 

The scheme is operated on a first-come, first-serve basis and businesses are urged to get their applications in early to avoid disappointment.   

Councillor Rob Hawkins, Cabinet Member for Regeneration and Development, said: “This is a fantastic opportunity for businesses based in East Staffordshire or those looking to move into the area.  

“The Council is committed to supporting local businesses and hopes this fund will help develop successful businesses. The £100,000 Boosting Business Programme is just one example of how we are working to help local businesses thrive.” 

“We are committed to East Staffordshire’s economic development; and where better to start than giving local traders and firms a well-deserved boost. 

Guidance can be found on the council’s website along with an online application form by clicking here

Nigel Pye

Experienced journalist with a 30-year career in the newspaper and PR industry and a proven record for breaking stories for the national and international press. Nigel is the Editor of Daily Focus and Head of Creative at i-creation. Other work includes scriptwriting, magazine and video production, crisis communications and TV and radio broadcasts.

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