Stafford-based HBMtelemarketing Ltd has won a highly-coveted award for the best telemarketing campaign in the Marketscan Awards 2023.
HBMtelemarketing won the award for ‘Best Telemarketing Campaign’ for a campaign with Staffordshire Chambers of Commerce to design and deliver a survey to ensure employers have a bigger say in the Stoke-on-Trent and Staffordshire Local Skills Improvement Plan (LSIP).
The Stoke-on-Trent and Staffordshire LSIP is one of 38 that have been designated by the Department for Education (DfE) across the UK.
HBMtelemarketing managing director Helen Bancroft Morris said: “We were contracted to provide the hard evidence for Staffordshire Chamber of Commerce as the appointed employer representative body for Stoke-on-Trent and Staffordshire LSIP. It is essential that the LSIP brings together businesses and training providers to identify the local skills gaps and shortages that will impact growth of the local economy.
“The project needed Staffordshire and Stoke-on-Trent employer opinions as policy decisions are underpinned by the collection of robust evidence and that for organisations such as the DfE this is critical.
“We collected over 100 employer telephone surveys in the first quarter of 2023 using a 30 plus question survey with quantitative and qualitative research questions.
“The survey was strap lined ‘Future Proof your business by telling us about your recruitment skill challenges and its intention was to identify skill gaps based on what employers are looking for right now.
“Employers we spoke to were fully engaged and enthused by the LSIP and supportive of the Chambers role in its delivery.
“It is fantastic to be recognised by industry leaders Marketscan and I am very proud of the HBM team and grateful to Staffordshire Chambers of Commerce giving us the opportunity to collaborate on such a prestigious and important project as the LSIP.”
Suzanne Quinn, Project Manager – Local Skills Improvement Plan at Staffordshire Chambers of Commerce said:“HBM Telemarketing was an integral part of collecting the primary data required for the Local Skills Improvement Plan.
“The meticulous planning HBM coordinated, was reflective in the results obtained. They could demonstrate a balanced response to ensure clear representation of the whole county, a wide range of sectors and different size organisations.
“This was a key element required to ensure the primary data could be used for the publication in the LSIPs. As the LSIP is an ongoing project, it was important that the survey was not the end of the communication with the employers, and a continual relationship was established.
“This is evident that through HBM’s professionalism, they were able to form positive partnerships, and increase the employer attendance at events and forums, thus increasing the amount of support needed for the LSIP.”
