Chris Peach and Scott Thomas i-creation
Chris Peach, left, and Scott Thomas working on the digital assets package for DS Smith at i-creation’s studio in Stoke.

Stoke-on-Trent creative agency showcases its talent on world stage with video and graphics package for FTSE 100 packaging giant 

1 min read

It’s a wrap… a leading Staffordshire creative agency made a big impact after making showcase digital assets to connect FTSE 100 packaging giant DS Smith with customers from the world’s biggest brands. 

The video and graphic package produced by Stoke-based i-creation was the centrepiece of DS Smith’s stand at London Packaging Week, which attracted thousands of visitors from around the world to the packaging industry’s biggest UK trade show. 

Organisers billed the event as an opportunity to “join hundreds of industry leaders, including suppliers, designers, packaging developers, marketers, founders, and buyers, as they gather to fuel their innovation and creativity”. 

DS Smith not only staged a prominent stand for sales teams to engage with new and existing customers, but also sponsored the event’s VIP lounge, where visitors could relax, hot desk, network and spend more time with the DS Smith team. 

Watch the DS Smith overview showreel, made in Stoke by i-creation, here.

Content made by i-creation helped condense key messaging on customer service, supply chain support, innovation and DS Smith’s priority – circular thinking on sustainability issues – into high intensity video content for large format display. 

The content was a talking point for visitors and DS Smith salespeople, who also had tablets containing more detailed versions of the videos and photo galleries detailing specialist DS Smith packaging solutions. 

i-creation’s Andy Jackson said: “We’ve worked for DS Smith in the UK and Europe for seven years now and we’re always delighted to make assets which promote their expertise, vision, commitment to circular metrics and the highest levels of customer service. 

“The package we made for London Packaging Week at the Excel was a snapshot of three of the most important DS Smith business units, and helped the sales team update many thousands of visitors to the company’s stand and sponsored VIP lounge area on the very latest DS Smith news and the company’s strengths.” 

DS Smith’s stand at London Packaging Week.
The main video being run at DS Smith’s stand at London Packaging Week.

DS Smith Marketing Manager Sophie Gibson, who commissioned the work from i-creation, said: “We engaged i-creation to support us with the launch of our refreshed value proposition for Hi-Performance Packaging, and to showcase its work, alongside that of our e-commerce and point of sale teams at London Packaging Week. 

“They were instrumental in helping bring our offering to life both internally and externally with engaging content.” 

Andy Jackson

Senior journalist and PR professional with just under 40 years’ experience. Andy’s investigated for and written for every national newspaper, many magazines and most broadcasters. He’s also handled strategic PR, crisis management and media relations for major NHS and private sector organisations. He grew up in Stoke-on-Trent and is an advocate for Staffordshire business. “Our county deserves Daily Focus,” he said.

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