Staffordshire has become the first UK location to join a leading international advisory board for place marketing.
We Are Staffordshire – which promotes the county as a place to live, visit and invest in – has joined the City Nation Place Advisory Group – a network of leading decision makers from place brand, economic development, and destination marketing organisations from around the world.
Staffordshire is the first UK representative to join as a CNP Champion, alongside founding partners New Zealand, Tasmania, Cleveland, Pittsburgh, and the Western Cape in South Africa.
City Nation Place provides events, information and networking for place branding organisations, including government teams, funded organisations, agencies and consultancies.
We are Staffordshire is made up of a broad range of partners including private sector businesses, the county, district and borough councils and its universities. At its annual international awards event in 2022, the body was a finalist in two categories – including Place Brand of the Year, alongside Chile, Fiji, Estonia and Houston, Texas.
Staffordshire County Council’s deputy leader and We Are Staffordshire board member Philip White said: “City Nation Place provides a unique link and platform that stretches across oceans and time zones, allowing us to come together as peers to tackle the big issues of the day – and work towards the solutions of tomorrow – so we can strive to be the best custodians and marketers of our wonderful places.”
