A Cannock-based cremation company is aiming to lead the way in providing a new green option for customers to help reduce their carbon footprint.
Distinct Cremations, whose parent company is Westerleigh Group, is believed to be one of the first in the industry to offer sustainable choice as an optional extra.
The firm’s Go Greener option includes a coffin made from a mix of virgin, recovered, and recycled fibre and a tree planted in remembrance through a national charity.
They also offset all the carbon that would be used in delivering the funeral.
Distinct provides direct unattended cremations, where there is no service, mourners or ceremony, as well as small, attended cremations that include a service and a given number of mourners.
Chief Marketing Officer Mark Hull said: “Since its launch in June 2023, around 10 per cent of our customers are choosing Go Greener as an add-on when they purchase a funeral plan or arrange a funeral with us.
“This equates to almost 550 trees being planted, across the UK. This not only helps combat the climate crisis but also contributes to the preservation and expansion of natural habitats.
“We are proud to be giving people a choice to help reduce their environmental impact and protect the planet for future generations.”
Distinct Cremations is committed to reducing its carbon footprint, with the intention to be net-zero across the business by 2032.
The company was set up in 2021 to help to meet the rising demand for affordable funerals and is a specialist provider of direct cremation services and funeral plans.
Parent company Westerleigh Group is one of the UK’s largest independent crematoria owners and operators, fulfilling over 72,000 funeral services every year across its 40 crematoria in England, Scotland, and Wales.
