Digital marketing agency Stone Junction has appointed a new Head of Digital in an expansion of its services.
The move by the Stafford-based company, which specialises in the area of science, technology, engineering and mathematics (STEM), reflects the recent growth in demand for digital marketing campaigns.
Taking up the new position is Stephanie Wood who started at Stone Junction five years ago as an account executive.
During her time with the agency she has helped develop its digital marketing services including overseeing the agency’s own digital rebranding in the first quarter of 2024.
“There’s so much potential to grow the digital marketing side of the business, which is great for us but also for many of our clients and prospective clients,” said Stephanie.
“Companies can access digital marketing and PR services coming from a single STEM specialist agency, meaning they can take advantage of holistic campaigns covering all aspects of their marketing from content creation to optimisation.”
As part of the training element of Stephanie’s role she will highlight the fact that digital features like AI have a large presence in creating digital media, with 94 per cent of digital marketers already using AI in their campaigns according to Statista.
While convenient, AI-developed media impacts quality – an issue now being tackled by Google’s March update that includes prioritising human-generated content over AI-generated content in search.
She added: “Digital upskilling is an important part of this new role.
“This will help staff agency-wide deliver outstanding SEO projects and ensure they are up to date with trends – like AI and Google core updates more recently.
“Training will be crucial for people at all levels in the business so that we can be consultative with our clients and optimise opportunities for new business.”
