A Stoke-on-Trent-based retail and field marketing services provider has been acquired by an advertising services firm.
The strategic acquisition of Dee Set Group establishes Acosta Europe as the UK’s most comprehensive agency provider of multi-channel digital and physical field sales solutions.
Dee Set will now operate alongside leading field sales agency Reach as one of two separate agency brands within Acosta Europe, which is a business unit of Acosta Group.
Greg Phillips, who will continue to lead Dee Set Group as Managing Director, said: “We are excited about the new opportunities this acquisition brings to our customers and colleagues across our expanded organisation.”
Lisa Koth, Acosta Group Chief Strategy Officer and EVP, Acosta Europe, said: “We are exceptionally pleased to welcome Dee Set and its talented associates to Acosta Europe and our greater Acosta Group agency collective.
“The combined and expanded capabilities of these industry-leading agencies add measurable benefits to our valued UK customers and reinforce our role as the industry’s foremost global end-to-end sales and marketing agency.”
Dee Set Group, headquartered in Fenton, was established in 2001 and works with some of the UK’s biggest brands and retailers across merchandising, fulfilment and big data analysis.
