Stoke-based Lesniak Swann has acquired fellow B2B marketing agency Don’t be Shy, helping to broaden its digital expertise.
The move has been described as the latest step in an ambitious growth plan that has moved at speed over recent years.
Manchester-based Don’t be Shy, a HubSpot Platinum partner, has clients including the business divisions of M&S, TalkTalk and Uber, and has won a range of awards including being crowned The Drum’s B2B Agency of the Year.
Alex Swann, Managing Director of Lesniak Swann, said: “The Don’t be Shy team has a great reputation in the B2B space, particularly for how they combine a strategic approach with technological expertise.
“We felt it was a natural step to bring them on board – it means we can offer a best-in-class service in digital alongside our existing award-winning capabilities in strategy, creative, PR and campaign delivery.
“The last few years has seen rapid growth for the business, and we are expecting a double-digit increase in revenues this year too.
“The greater range and quality of services we can now provide in-house positions us for further expansion as we close in on our next target of £5 million annual net revenue.”
The acquisition also provides Lesniak Swann with a base in central Manchester.
Alex added: “Alongside the digital capabilities bringing Don’t be Shy on board offers us, their location in the Northern Quarter of Manchester provides us with a great base for further expansion – in particular as we look to bring the enviable track record we have for highly creative, commercially focused B2B campaigns to sectors such as telecoms, tech and more.”
