A Stoke-on-Trent-based tech company which counts global brands such as Santander and Centrica among its clients has been acquired by a creative services group.
Auspicious Holdings has announced the acquisition of DBLX, a digital custom content and platform business which specialises in digital learning, as the company targets growth in the Learning & HR market.
DBLX CEO and Co-Founder Nicky Hoyland joins Auspicious in a group role as Global Chief Innovation Officer while retaining responsibility for the growth of DBLX.
At the same time, Auspicious has welcomed a new Chief Learning Officer, Rob Ashcroft.
Nicky said: “Joining Auspicious is a fantastic step for DBLX. Our strength lies in combining custom creative content and technology to deliver engaging experiences that truly resonate with employees.
“By bringing this together with Auspicious’ global creative capabilities and Rob’s deep learning expertise, we’re uniquely positioned to help organisations transform how they develop and engage their people.”
Auspicious Co-CEO Rachel Pendered said: “Learning is a huge focus for large companies as they invest in employee skills and capabilities that directly impact the bottom line.
“It’s a major growth market for Auspicious both in the UK and in the US. Rob and Nicky are industry titans who have worked with and for major brands on complex briefs; I can’t think of two better people to lead our charge.”
DBLX, based at Festival Park, Stoke-on-Trent, works with HR and Learning & Development (L&D) teams inside major organisations to improve L&D and internal communications, by designing bespoke solutions using creative technology to engage staff.
The deal is the third acquisition in as many months for Auspicious, which launched in October last year.
