Newcastle and Stafford Colleges Group (NSCG) picked up two prizes at a national awards ceremony celebrating excellence in further education marketing.
The group’s prospectus, which is produced predominantly in-house by the marketing team, won the top gold award in its category at the College Marketing Network FE First Awards. The prospectus, which goes through an extensive market research process, features current students, alumni success stories, insights into student support services, and interactive digital elements such as QR codes.
The newly redesigned NSCG website also earned a highly commended award in the web development category. The redesign aimed to streamline navigation and engagement, drive course applications and improve user experience.
Joanne Wilson, director of marketing, PR and schools liaison at NSCG, said: “We are incredibly proud to have been recognised at the FE First Awards for our commitment to excellence in further education marketing and student engagement.
“These awards are a testament to the hard work and creativity of our talented marketing team. The success of our website and prospectus demonstrates the real impact the team has when it comes to helping students make informed choices about their future.”
