A growing international brand based in Stoke-on-Trent has launched a partnership with a multi-million-pound restaurant chain.
Foodhub has teamed up with American restaurant and cocktail bar TGI Fridays as part of its strategy to diversify its marketplace offering.
The food tech company’s marketplace takeaway app, which has more than a million users, has grown its orders by ten per cent year-on-year.
After a successful launch phase, all 50 of TGI Fridays stores across the UK are now available on Foodhub marketplace for both collection and deliveries.
The move marks a decisive phase in TGI Fridays expansion from dine-in to the food delivery market. For Foodhub, TGI Fridays is one of several national franchises launching on its marketplace to drive up orders.
David McGuinness, Foodhub’s Vice President of Global Growth and Business Development, said: “Our customers love American food and TGI Fridays has long been a staple of British family life. We’re delighted to be able to offer our customers the opportunity to enjoy the TGI Fridays experience from home.
“It’s also a key moment for Foodhub by bringing another household name on board. We know our customers like diversity and choice, and we’ve been using that insight to offer our customers more opportunities to order from different brands they love.”
He added: “This move marks a decisive phase in our company’s growth, and we are looking forward to bringing more famous brands on board in the coming months.”
Julie McEwan, Chief Executive Officer at TGI Fridays, said: “TGI Fridays has always been about bringing people together over great food and good times, and this partnership with Foodhub allows us to do just that in an even more accessible way.
“With all of our UK restaurants now available on the platform, even more guests can enjoy their favourite TGI Fridays dishes from the comfort of their own home.
“We’re excited to be joining forces with Foodhub, a brand that shares our commitment to quality and guest experience, and we look forward to reaching even more food lovers across the UK.”
As an opening offer customers will also be able to enjoy a 30 per cent discount on any order from TGI Fridays, with a minimum spend of £25 and free delivery, until 30th April 2025.
