The founder of a Staffordshire tech company is planning a 100km run to mark the city’s centenary – and has issued a rallying call to local businesses and other organisations to put their best foot forward too.
TMT First owner Adam Whitehouse is running 100km around the city on 5 June to mark 100 years since Stoke-on-Trent was granted city status.
His efforts will raise money for the Newcastle-under-Lyme-based company’s Charity of the Year, the Dougie Mac.
Workplaces, colleges, universities and schools are being given the chance to get involved and get recognised by Adam himself.
Any team that raises or donates £1,000 or more will be visited by Adam on the day of his 100km run. Selfies will be taken on the day and posted on social media and each of these organisations will feature on the official 100K4ADay partner and sponsors page and social media.
Adam, pictured above when he ran the London Marathon in 2023, said: “I am passionate not only about our city but also about our charity of the year the Dougie Mac. As a keener runner I thought why not combine my love of the sport with my love of the city and our charity of the year? What better way to celebrate the 100th anniversary of Stoke-on-Trent getting city status, by running 100k and raising money too for such a fantastic cause?”
Other people are being urged to:
- Form a team (or go solo!) and run what you can, when you can, throughout June – every kilometre counts, and every effort helps raise vital funds for Dougie Mac
- Split the distance however suits you best – whether it’s 1km, 5km, 10km, or even more – the choice is entirely yours.
- Run anywhere, anytime – around your neighbourhood, on a treadmill, or even join Adam for part of his route!
Those who don’t want to run or take part but would like to help organised the event are also asked to get in touch with Adam.
He added: “Wouldn’t it be amazing if we – as a city – could aim to raise enough in this challenge to keep Dougie Mac “running” for one day – 100km for just one day – that’s £56,000? I’d love to hear from anyone who would either like to take part or would like to help me co-ordinate our team effort. Whether you run 1km or 10km, you complete it yourself or in teams, every step counts.”
Almost £1,000 has been raised already and those taking part include representatives from Staffordshire Chambers of Commerce.
To find out more, or to get involved, click here.
