Global homewares group Portmeirion has appointed a new director as it continues to drive business transformation and strengthen its existing portfolio.
Former Le Creuset group commercial director and regional CEO Michael Scheepers has stepped into the role of Portmeirion’s group brand and commercial director.
Michael has been tasked with leading the group’s global ecommerce, own retail and brand marketing teams and will also have responsibility for the UK sales division. He will report into Group CEO, Mike Raybould, as part of a refreshed senior leadership team at the Stoke-on-Trent-based company.
His appointment follows the recent hire of ex-Emma Bridgewater product and range director Victoria Brabender as Portmeirion’s first ever product strategy director, as well as the internal promotion of Sam Pearce as chief operating officer.
Sam replaces the group’s global operations director Mick Knapper, who will retire next year after 27 years’ service.
Mike said: “The success of our transformation plan rests on the strength of our leadership team to execute it. So I’m delighted to welcome Michael and Victoria to the business, as well as seeing Sam promoted into a new senior operational role.
“Michael, Victoria and Sam bring a strong mix of commercial expertise and outstanding calibre of homewares experience. They are already adding huge value in their roles, enabling us to maximise our resource and expertise so that we can continue to accelerate progress against our transformation goals and elevate our heritage brands to a wider global consumer.”
Michael said: “Portmeirion Group has a stable of brands steeped in the rich heritage of British craftmanship and design. The company is at an exciting point in its transformation journey and I’m looking forward to working with Mike and the team to help deliver on the significant opportunities ahead.”
