Six PureCloud team members standing together in front of branded company wall graphics displaying service information.
Pictured from left to right are: Pure Cloud Solutions team members Pure Cloud Solutions team, from left to right: Matt Simpson (Mobile Sales Director), Shalleen Greasley (Project & Service Co-ordinator), Stacey Hall (Project & Service Co-ordinator), Pete Roden (Credit Control), Jamie Lake (CEO), Nick Matthews (Ops Director).
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European platform acquires Tamworth IT provider

1 min read

A Tamworth-based IT and telecoms provider has been acquired by one of Europe’s fastest-growing managed services platforms.

Pure Cloud Solutions has been snapped up by Amsterdam-headquartered Your.Cloud, which operates across more than 40 businesses in multiple European countries.

The Tamworth business was founded in 1990 by Martin and Darren Lake and has grown from its roots in telephony and structured cabling into a full-service provider of cloud, connectivity, and managed IT solutions with clients across the West Midlands.

CEO Jamie Lake said: “We’ve spent over 35 years building something we’re proud of — a business that genuinely knows its clients and delivers without the nonsense.

“Joining Your.Cloud lets us keep doing exactly that, while giving us the backing to move faster and offer more.

“The market is changing quickly, particularly around AI and cybersecurity, and being part of the Your.Cloud group gives us the platform to stay ahead of it. Nothing changes for our clients in terms of who they deal with — but a lot more becomes possible.”

Your.Cloud, which has around 1,500 employees and an annual turnover of more than €350 million, sees the acquisition of Pure Cloud as an important step in its UK growth strategy.

Nils Vermeulen, General Manager of the TICTS segment at Your.Cloud, said: “Jamie and his team have built a genuinely strong business — one with deep client relationships and a clear sense of what good service looks like. That’s exactly the kind of business we look to partner with.

“Pure Cloud Solutions’ track record and entrepreneurial leadership make them a valuable addition as we continue to expand across the UK. We’re delighted to welcome them to the group.”

Hayley Johnson

Senior journalist with over 15 years’ experience writing for customers and audiences all over the world. Previous work has included everything from breaking news for national newspapers to complex business stories, in-depth human-interest features and celebrity interviews - and most things in between.

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