Independent drinks brand Sunnyside Drinks has secured a contract which will see its flagship products stocked at Selfridges in London.
The Stafford-based firm, which launched in 2023, produces award-winning natural alcoholic ginger beers inspired by Australia’s craft drink scene.
Both Sunnyside Original Alcoholic Ginger Beer and Sunnyside Spiced Rum & Ginger Beer are now available at the world-famous department store’s London Foodhall on Oxford Street.
Founder Christian Heath said: “Landing on the shelves at Selfridges is a major milestone for us.
“Building an independent brand from the ground up takes constant grit and belief. Seeing both of our cans lined up in one of the most iconic food halls in the world is a real ‘pinch me’ moment—proof that the hard work is paying off, and huge validation that the craft alcoholic ginger beer boom is well and truly on its way.
“We’re excited to introduce our authentic Aussie-style alcoholic ginger beer to Selfridges shoppers.”
Sunnyside Drinks is among the first businesses to produce authentic Aussie-style alcoholic ginger beer for the UK market.
Its products, which have won six prestigious industry awards, use 100% natural, real ingredients, and are free from preservatives, artificial additives, and gluten.
The company’s original ginger beer is also available on draught in pubs across the UK.
