Stoke-on-Trent content agency Inspired Film and Video has played a central role in the international launch of Royal Enfield’s new all‑electric Flying Flea C6 motorcycle.
The firm provided photography and video production at the Paris launch of the event last month.
Royal Enfield is one of the oldest surviving motorcycle manufacturers in the world.
The Flying Flea name carries deep heritage for Royal Enfield, originating from the lightweight motorcycles developed during the Second World War and parachuted alongside Allied airborne troops.
More than 80 years later, the brand revived the iconic name for its latest move into electric mobility, unveiling the Flying Flea C6 in the French capital.
Working alongside Go Live Events and Royal Enfield, Inspired Film and Video travelled from Staffordshire to Paris to provide content during the launch.
Footage and photography were selected, edited and delivered at speed, enabling Royal Enfield to share high‑quality content online while the launch was still underway.
Michael McDonald, Business Development Director at Inspired Film and Video, said the project was an opportunity to bring together heritage, innovation and storytelling.
“Flying Flea has such an interesting history, so this was much more than simply filming a new motorcycle,” he said.
“There was the legacy of the original Flying Flea, the transition into a new era of electric mobility and a fantastic series of experiences across Paris. Our job was to capture all of that and turn it into engaging content incredibly quickly.”
Michael added that the project demonstrated how photography and video are becoming an active part of live event communications rather than a retrospective record.
“When an event is generating attention online, having high‑quality content available immediately is a real advantage. That means capturing with the edit in mind and having a workflow capable of fast turnaround without sacrificing quality.”
Inspired Film and Video, established in 2006, produces video, photography, animation, drone and live‑streaming content for organisations across the UK and internationally.
