Ceramics manufacturers could receive a £2,000 government incentive for recruiting eligible apprentices as part of a new training scheme designed to protect specialist skills.
The financial support is available to eligible SMEs recruiting apprentices from 1 October , and has been highlighted by trade body Ceramics UK as employers consider taking on a second cohort of Craft Technician apprentices in April 2027.
The new scheme – delivered by Creative Alliance – was launched earlier this year by the team at Emma Bridgewater in conjunction with other Stoke-on-Trent manufacturers, Ceramics UK and Skills England.
Creative Alliance will host a meeting for ceramics employers on 10 November to explain the new government support, outline the benefits of the apprenticeship and share progress from the three people currently undertaking the programme.
James Munro, Production Manager at Emma Bridgewater, said: “The new ceramics craft apprenticeship is already having a positive impact by bringing employers and industry partners together around a shared challenge: protecting the specialist skills our sector depends on.
“The level of engagement across the industry has been particularly encouraging, with businesses openly sharing their needs, experience and ideas to help shape an apprenticeship that delivers real value.
“This collaboration demonstrates a genuine commitment to developing the next generation of ceramicists.
“It provides a credible route into the sector while helping businesses preserve traditional craftsmanship and build the skills needed for modern ceramics manufacturing.”
Rob Flello, CEO of Ceramics UK, said: “The ceramics sector has not had a dedicated training scheme that encompasses such a broad range of skills and study across the whole spectrum of manufacturing since the closure of the YTS scheme in 1990.
“The Craft Technician apprenticeship has already provided tangible benefits, and we know that the sector as a whole is looking to plug skills gaps and nurture a new generation of talent in the Potteries and beyond.
“The programme provides vital support to employers, developing people who can work safely and have the required skills for the job, while maintaining professional standards.”
The first cohort has been developing practical skills in hand building, sculpting, throwing and casting, alongside specialist training in plaster and mould-making. Further elements include computer-aided design, tile cutting, sponging and stamping, as well as working safely with equipment and following quality assurance procedures.
Catriona Cork, of 1882 Ltd, said: “Our wonderful apprentice has already brought new ideas and approaches to the team, responding to live briefs with exactly the insight and creativity we hoped this apprenticeship would provide.
“Without passing these skills on, our industry’s future is genuinely at risk.”
Employers interested in recruiting apprentices for April 2027, or who want to find out more or book a place at the meeting, should contact Noel Dunne, CEO at Creative Alliance, via noel@creativealliance.org.uk
