The brand behind Newcastle-under-Lyme’s popular business festivals has been extended into a year-round initiative that will support local companies and residents.
Shaping the Future has expanded to include an online hub featuring information about the latest development opportunities and programmes, business and community news and support, and events.
A Built in the Borough podcast – featuring conversations with local business owners – is also being put together by Newcastle-under-Lyme Borough Council and Hixon Group.
The borough council is continuing to work with PH Production Services, which delivered the Business Festival in 2025 and 2026, to support the ongoing development and delivery of Shaping the Future.
This includes the development of a new website and support for a programme of events taking place across the borough.
Events include an upcoming jobs fair, the return of the Business Festival in 2027, networking days and other events at Keele University and other locations across the borough through its Connects Network.
A spokesperson for the borough council’s economic development team said: “Shaping the Future is the borough’s commitment to building a stronger, more vibrant Newcastle-under-Lyme. By working closely with businesses, communities, and local partners, we’re creating real opportunities, supporting growth, and improving lives across the borough.”
