Stoke-on-Trent City Centre Business Improvement District (BID) has teamed up with the local business community for a festive campaign to help families and individuals in need.
The Giving Together campaign is focused on collecting food and toys during the Christmas season for those facing hardships.
It focuses on two crucial aspects of charity: collecting non-perishable food items to support local food banks; and gathering new, unwrapped toys for children who may not otherwise receive a gift this holiday season.
By working alongside local businesses, the BID is committed to making a significant and positive impact in the lives of those who need it most.
The Giving Together campaign will officially kick off on Friday 1 December, when the BID aims to deliver boxes to participating businesses.
The campaign will continue until Monday 18 December, giving local businesses plenty of time to contribute to the cause.
Richard Buxton, CEO at Stoke-on-Trent City Centre BID, said: “The Giving Together campaign embodies the true spirit of Stoke-on-Trent – a community that supports and cares for one another.
“Our collaboration with local businesses demonstrates our collective commitment to creating a brighter Christmas for those who may be struggling. We invite everyone to join us in making a positive difference this holiday season.”
Donations can include non-perishable food items and new, unwrapped toys. Suggested items include but are not limited to canned goods, toiletries, selection boxes and non-alcoholic drinks.
For more information about the campaign and how to get involved, local businesses are invited to email [email protected].
