A Burntwood manufacturer could soon be holding regular sales meetings at a football stadium following a new commercial deal with the club.
Lesters has kicked-off a deal with Chasetown Football Club, becoming a sponsorship partner and therefore netting a hospitality packaging and becoming key sponsors at every game.
The packaging company is holding discussions about how it can help the Northern Premier League team boost the profile of its first 11 and its rapidly-expanding youth set up.
And it also plans to use the club’s stadium facilities to hold regular sales meetings off-site and entertain clients there.
Stephen Trow, Marketing Manager at Lesters, said: “Our state-of-the-art HQ is just a mile away from Chasetown FC so when we were looking to sponsor a sporting team it made perfect sense.
“We are passionate about the community we operate in and have a strong ESG policy in place that sees us invest in developing local people, providing job opportunities and financially backing good causes within a 10-mile radius of the factory.”
Steve Jones, Chairman of Chasetown FC, concluded: “We are so passionate about building successful football teams that local people can be proud of and receiving the backing of businesses like Lesters is important to us achieving our goal.
“Non-League is a completely different ball game to life in the Premier League. Companies who get involved will get a first-hand view of the difference their support makes.”
Daily Focus reported in June that Lesters had seen its turnover rise to £18 million as it celebrated its 40th birthday. Turnover is anticipated to reach £20 million by the close of this year.
The company has also recently invested over £7 million in machinery, taken on 20 new members of staff and picked up an accolade at the UK Packaging Awards.
