A North Staffordshire estate agent has expanded further with a new online auction service for commercial and residential properties.
Critchlow Estate Agents, which added lettings to their portfolio in 2023 following an increase in demand, has now gone live with the auction service – carried out via its own online portal.
Auctions will now take place each month and, so far, have been very successful. During the first in January, five of the six lots were sold and then, in February, four out of the six were secured by new owners – including a 3.5 acre plot of land in Stoke-on-Trent.
Martin Critchlow, founder of the Stoke-on-Trent agency, said: “We always had a plan to extend our services even further and by putting investment into modifying our own website we are now able to make more properties available via the new online bidding process.
“The flexibility of this has enabled us to provide a less pressurised environment than, say, a huge auction room and allows buyers to take their time and consider options before pressing go.”
Since launching the service, the Critchlow team has worked with a variety of residential properties, commercial offices and plots of land, across a variety of locations.
Sales Manager Lee Dono, said: “There are so many great properties and land available for investment throughout Stoke-on-Trent and surrounding areas and the online auctions are really effective to help to show this.”
The expansion of services further illustrates the growth of Critchlow’s, which was established in 2020 by Martin.
Since then – as well as providing lettings to the sales arm of the business – the agency has welcomed three staff members, plus in 2022, was recognised by the British Property Awards as a top Stoke-on-Trent agent after scooping gold for outstanding customer service.
