Leading UK theme park Alton Towers Resort has appointed Staffordshire-based business consultancy Strategi Solutions to deliver a wide-ranging creative content and design services programme.
Strategi has secured a 12-month contract with the theme park and will work closely with the resort’s Brand Manager Ryan Delves.
The brief involves the production of a series of creative assets for new marketing campaigns, developed and produced by the company’s in-house design team.
The Newcastle-under-Lyme-based business will also support the attraction by updating current signage and materials used throughout the resort, to ensure consistency with its internationally recognised brand image.
Ryan Delves, Brand Manager at Alton Towers Resort, said: “We are absolutely thrilled to be working with the team at Strategi Solutions. Their impactful and creative response to the brief demonstrated that they tick all the boxes, marrying expertise and a genuine commitment to understanding the Resort’s unique creative needs across all our fantastical brands.”
Wendy Dean, CEO of Strategi Solutions, added: “We are incredibly delighted that an iconic Staffordshire brand such as Alton Towers Resort has chosen to work with Strategi Solutions as their creative partner.
“Securing this contract is a testament to the passion and talent of our passionate people at Strategi. Our Studio Manager, Ant Goddard and his team, are really looking forward to bringing fun and magic to their unique design solutions. A real dream come true!”