Staffordshire University has announced a complete rebrand and will now officially be known as ‘University of Staffordshire’.
The university says the change represents a significant step forward in its ongoing journey and highlights its “deep connection to the county of Staffordshire and its commitment to creating positive opportunities for its students, staff, and communities around the world”.
The rebrand to University of Staffordshire signals a fresh chapter in the 100-plus-year history of the organisation and aims to further solidify its role as a dynamic and inclusive institution that is forward-thinking and purpose-driven.
Professor Martin Jones, Vice-Chancellor and Chief Executive, said: “This change is about more than just a name. It encapsulates our vision for the future and the endless possibilities that education can unlock.
“For over a century, we have been transforming lives – empowering individuals who, in turn, have transformed society across Staffordshire and beyond.
“Based in Stoke-on-Trent, Stafford, Lichfield, and London, we take immense pride in this latest evolution, signalling that we are not just a university in the region, but a university for the region – a beacon of knowledge, innovation, and opportunity like no other.”
Colin Hughes, Chair of the Board of Governors, said: “Our new identity will resonate with prospective students, partners, and the wider community, ensuring that they feel a part of something special, something that is genuinely making a difference. We are eager to see how this new chapter will inspire our students, staff, and partners as we continue to make a positive impact locally, regionally and globally.”
The new brand strategy, centred around the theme of ‘possibility realised’, celebrates diversity, inclusion, and opportunity.
The new identity will be rolled out across all platforms this Autumn.
- To promote the new brand, an Open Day will be held on Saturday 19 October at the Stoke-on-Trent campus, Saturday 26 October at the Stafford campus and Saturday 12 October at the London campus.
