Picture o some peoples hands with some jewelry on each hand.
Adelia Parry specialises in permanent jewellery such a long-lasting bracelets that are welded on without a clasp.

Jewellery brand lands new town centre home

1 min read

A permanent jewellery business is taking the leap from a home studio to a town centre shop by opening in a new Tamworth retail hub.

Adelia Parry is taking the plunge on her creative passion after signing for a unit at Town Hall Place following redundancy from her day job.

She has been offering permanent jewellery – custom pieces that are welded on without a clasp – from a home studio and at pop-ups around Tamworth since 2024.

The shop will offer a charm bar where customers can create their own charm bracelets, and a range of carefully-selected jewellery.

Adelia also has plans to introduce a training academy for people who want to learn the art of permanent jewellery.

She said: “My Tamworth pop-ups are always busy, and when these units came up it just felt like a low-risk no brainer. I can’t wait to get started.”

Adelia and Rose is set to open on 21 March.

Town Hall Place is an affordable retail space being delivered by Tamworth Borough Council as part of the multi-million-pound Future High Streets Fund regeneration project.

Read the Daily Focus story about other businesses moving into the units here.

Adelia has been running pop-up shops around Tamworth.

Hayley Johnson

Senior journalist with over 15 years’ experience writing for customers and audiences all over the world. Previous work has included everything from breaking news for national newspapers to complex business stories, in-depth human-interest features and celebrity interviews - and most things in between.

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