Businesses looking to modernise their growth strategies by moving beyond traditional search to AI-powered discovery are invited to attend a free workshop.
Marketing agency PlinkFizz is bringing back its Mastering User Attention in the Age of AI workshop following a high-demand session at Staffordshire Chambers of Commerce.
The event at the company’s Stoke-on-Trent headquarters on Tuesday, 13 October will address how to keep target audiences engaged, provide techniques to create social media hooks that resonate, cover how Generative Engine Optimisation (GEO) compares with traditional SEO – and why AI search is changing the rules for B2B brands, and more.
A PlinkFizz spokesperson said: “The way audiences consume content has undergone a massive shift. Recent digital benchmarks show that 50% of users swipe immediately if content does not hook them within three seconds.
“For businesses relying solely on traditional search engine optimisation and standard social posts, breaking through the noise requires an updated strategy.
“To help organisations align with how modern B2B buyers search, trust, and purchase, Plinkfizz AI specialists Jade, Emily, and Brennah will lead attendees through actionable methods to capture and hold target audience focus.”
The session takes place between 9am and 11.30am and includes free hot drinks and biscuits.
Spaces are limited. To reserve a free spot, visit the Plinkfizz website or email info@plinkfizz.com
