A home improvement product specialist has relocated one of its North Staffordshire branches in a bid to improve access for tradespeople and support its long-term presence in the area.
Eurocell has moved from Parkhouse Industrial Estate West in Newcastle-under-Lyme to Unit 14 of Etruria Trading Estate in Stoke-on-Trent, where it benefits from connections to the A53 and A500.
The new branch features the company’s latest trade-focused format, with a dedicated Windows & Doors showroom.
Area Sales Manager Luke Cleveland said: “We’re really pleased to move to a better location for our customers and to be introducing our streamlined branch format to the area, which helps busy tradespeople order and collect goods much more quickly.
“The new site also gives us a much-improved space to showcase our Windows & Doors range, making it easier for trade professionals to find the right solution for their projects.
“We understand how important it is for installers to physically see and get a feel for products before specifying them, and our new showroom delivers that opportunity.
“We’re looking forward to welcoming both new and existing customers through the door and continuing to support Stoke’s trade community.”
The relocation forms part of Eurocell’s five-year nationwide branch investment strategy, announced in 2024, which aims to modernise its trade locations and improve accessibility and service for its more than 80,000 UK trade account holders.
The company said the new showroom, which opened last week, would also give customers greater opportunity to see and assess products before specifying them for projects.
All staff members have moved across to work at the new branch.
