Woman smiling in doorway of The Homely Bee shop, holding product, with storefront signage and shelves of home goods visible behind her.
Sally-Ann Ware at The Homely Bee shop.
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Success for home décor retailer The Homely Bee

1 min read

An independent business operating from a shepherd’s hut in the heart of Eccleshall is celebrating after being named one of the best home décor retailers in the region. 

The Homely Bee, founded and run by Sally-Ann Ware, has been crowned Best Home Décor Store in the Central England (Staffordshire) region at the Prestige Awards, less than three years after opening its doors. 

The Homely Bee specialises in home décor, gifts and cards, offering customers a carefully selected range of products from its distinctive shepherd’s hut location in Eccleshall. 

The accolade marks a significant achievement for the Stone Road-based retailer, which has built a loyal customer base since launching two-and-a-half years ago from its unique shepherd’s hut premises in the town centre. 

The recognition came as a welcome surprise to owner of the business Sally-Ann, who said she was “thrilled” to receive the award. 

She added: “Thank you to everyone who has supported me along the way by buying gifts for family and friends, home décor for yourselves, birthday cards and just generally being the best customers ever. 

“If you’ve never visited The Homely Bee, please do. As I often say, we may be small but I like to think we are mighty.” 

Unlike many awards that rely on public voting, The Homely Bee was nominated by a customer before being assessed by a panel of independent industry experts. Judges evaluated the business’s shop, website, customer reviews and additional evidence submitted as part of the judging process. 

The judges praised the store’s customer-focused approach and high levels of service. 

In feedback provided as part of the awards process, they said: “Clearly you are really passionate about what you do and can tailor your services around the needs and budgets of your clients. From start to finish you are described as professional, skilled and communication is always excellent. 

“We do see some mixed feedback for some companies in the industry but it’s great to see how positive people are about what you do. I’m pleased we could recognise your hard work.” 

Established to recognise businesses and individuals delivering outstanding products and services, the Prestige Awards celebrate small and medium-sized enterprises that have demonstrated excellence within their sector over the previous 12 months. 

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