Shoppers have helped to raise £2,610 through a new Midlands Air Ambulance Charity initiative.
The lifesaving service launched Top Up Your Total in its charity shops – including the one in Newcastle – in July, with shoppers asked to round up the total of their shopping spend to the nearest pound.
The total, which includes £326 from Stoke-on-Trent and Staffordshire, has helped to make nine of the charity’s critical care car missions possible.
Anil Gupta, Head of Retail for Midlands Air Ambulance Charity, said: “We are really pleased with how successful this new initiative is proving to be in our charity shops.
“Topping up the total spend is such an easy way for shoppers to raise even more funds for our rapid response, lifesaving service. I would like to say a personal thank you to every single shopper who has taken part in the scheme so far.”
