Executive Virtual Assistant Sandra Johnson-Wallis, Stone, Staffordshire
Executive Virtual Assistant Sandra Johnson-Wallis.
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Sandra Johnson-Wallis: The Fine Art of Delegation 

2 mins read

Seasoned Executive Virtual Assistant Sandra Johnson-Wallis, of Stone-based delegate2accelerate, looks at how delegating can accelerate growth by boosting productivity and unleashing the potential of businesses. 

“Delegation is an essential skill that empowers business owners and managers to achieve more by effectively distributing tasks and responsibilities.  

However, in today’s fast-paced business environment, finding the time and employee resources to meet desired targets can be challenging. 

And letting go of tasks you have become accustomed to handling can also be difficult, despite the drain on your resources. 

Does this sound all too familiar?  

If so, have you considered embracing a strategic approach to delegating non-core tasks that would free you up to do what you best – selling your brand and its services? 

In today’s dynamic business landscape, embracing delegation is essential for unlocking your business’s full potential.  

So here’s how delegating to a flexible source – such as an executive virtual assistant – can be an effective strategy that will enable your business to adapt – in either direction – as your industry’s market evolves. 

Focus on Core Competencies  

By delegating non-core tasks you can redirect your time and energy towards strategic activities that directly contribute to your business’s growth.  

Freeing yourself up from routine and administrative duties will allow you to tap into your expertise, make critical decisions, and explore new opportunities, including diversifying services, connecting with new customers and scaling your business. 

Strategic Task Selection 

Prioritise assignments and projects that align with your strengths and expertise. 

When mastering the art of delegation, strategic task selection is paramount. Identify tasks that can be efficiently accomplished by others, and delegate them to allow you to deliver maximum value to the business in your primary role. 

Leverage Specialised Skills 

Tap into specialised skills that can complement and enhance your team’s capabilities. Whether that’s digital marketing, social media management, content creation, or customer support, delegating tasks like these will ensure the work is performed at a high standard.  

Boost Productivity and Efficiency 

One of the most significant advantages of delegation is its impact on productivity. By entrusting tasks to others, you can distribute workloads effectively and ensure tasks are completed to deadlines without putting added pressure on you or your employees. 

Flexibility and Scalability  

Delegation to an external source provides businesses with the flexibility and the scalability needed to adapt to changing demands and opportunities. Flexible resources, like VA’s, can easily be scaled up or down to support you as your business grows.  

Whether you need assistance for short or long-term projects, agile options which match the evolving needs of your business are strategically effective. 

Cost-effectiveness 

Hiring full-time employees for every task can be a costly endeavour.  

Virtual assistants work remotely, eliminating the need for office space, equipment, and employee benefits. This cost-effective approach optimises your budget while still delivering high-quality work. 

Quality of Life 

In addition, delegating tasks can not only benefit your business but also enhance your work-life balance.  

By offloading time-consuming and repetitive tasks, you gain more control over your schedule and reduce stress levels. 

This allows you to focus on personal well-being and to spend quality time with family and friends, ultimately leading to increased overall satisfaction and productivity.” 

Nigel Pye

Experienced journalist with a 30-year career in the newspaper and PR industry and a proven record for breaking stories for the national and international press. Nigel is the Editor of Daily Focus and Head of Creative at i-creation. Other work includes scriptwriting, magazine and video production, crisis communications and TV and radio broadcasts.

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