The UK’s leading creative agency VCCP, which has a successful academy in Stoke-on-Trent, has launched an AI creative agency called faith.
The new agency will act as the Group’s Generative AI creative shop, producing work for new and existing clients – and through a pioneering partnership with Keele and Staffordshire Universities will also act as an explorative R&D hub.
The agency has been launched globally and will work alongside VCCP’s seven international offices, servicing VCCP’s worldwide roster of clients.
It is also a great opportunity for the expanding pool of young talent at VCCP’s academy based at Spode in Stoke. It was set up to provide work experience and employment opportunities for young adults, enabling people to pursue successful careers in the industry without needing to relocate to London.
faith will be spearheaded by VCCP Partnership CEO Michael Sugden who will also become CEO of faith. He said: “We have faith that AI, used responsibly, will be an unparalleled accelerator of human creativity and imagination.
“We reject the notion that AI will make human creativity obsolete.
“We won’t realise this potential however by noodling around with MidJourney and Chat GPT.
“This is why we’re launching a dedicated agency to advance AI’s creative applications, accelerate our collective learning and share it quickly with our clients”.
faith launches with two knowledge sharing R&D partnerships with the two north Staffordshire-based universities.
A Knowledge Transfer Partnership with Staffordshire University’s Digital Technologies and Arts faculty will be focused on designing the new “frameworks for use” within the industry.
A partnership with Keele University Business School will explore the implications of AI on the operational and commercial structure of businesses.
VCCP Partnership Chief Strategy Officer Michael Lee will also become CSO of faith.
He said: “We’re delighted to have partnerships with two of the most forward-thinking universities in the UK.
“Staffordshire University is a world leader in virtual production, and Keele University has already worked successfully with other industries such as law and architecture to develop and understand the implications and opportunity of real world applications of AI.”
