Future Developments MD Dave Williams, second left, with the DIY Week Award for the Airfryer Genie product.
Future Developments MD Dave Williams, second left, with the DIY Week Award for the Airfryer Genie product.
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£500k investment drive for manufacturer after launch of world-first air fryer cleaning product 

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A Stoke-on-Trent manufacturer of household and vehicle cleaning products is set to invest over £500,000 in a new production facility and packing line. 

Future Developments (Manufacturing), which has blended and made chemicals that go into more than 1,500 different products, plans to create an additional 15,000 sq ft production facility at its Davenport Street home in Burslem. 

It will also be installing a faster filling and packing line – and is looking for between five and 10 new staff members across a range of departments to support its growth. 

The decision comes after a 30 per cent increase in sales over the last twelve months and off the back of its latest new product launch that has seen it bring the world’s first dedicated cleaning foam for air fryers to market. 

Using a unique formula that dissolves grease and food residue in minutes without the need for scrubbing or soaking, the ‘Airfryer Genie’ is already being stocked in The Range and is set to be featured in other major high street retailers soon. 

The innovation also recently won the coveted Home & Kitchen Product of the Year title at the DIY Week Awards 2023, held in front of more than 400 people at The Royal Horseguards Hotel in London. 

The innovative Airfryer Genie product.

“It has certainly been a whirlwind period over the last year or so,” said Dave Williams, who launched Future Developments in 1987. 

“One of our key strengths is identifying the new cleaning trends and, when we realised there was no dedicated product for air fryers, we knew we had to use our blending and manufacturing expertise to develop one.” 
He added: “The growth in demand for this cooking product is phenomenal and we sold our 10,000-strong stock in the first week, with the next delivery set to reach us imminently. 

“Scaling up isn’t an issue, we could quite easily produce over one million cans a year in Burslem.” 

Future Developments (Manufacturing), was set-up to design, blend, develop and produce chemical products for customers, but the Dave has also launched his own brands to sell direct to retail. 

The company now employs 26 people across two sites in North Staffordshire and Wrexham. 

From these factories, it creates household cleaning and car cleaning products for Aldi, Euro Car Parts, GSF and Michelin, as well as a growing range of its own brands, including Kleeneze and Blue Magic. 

Dave said: “We are also looking to increase our workforce across both sites (including in design, manufacturing and commercial), as well as looking for retail outlets and distributors for all of our fast-selling lines.” 

Hayley Johnson

Senior journalist with over 15 years’ experience writing for customers and audiences all over the world. Previous work has included everything from breaking news for national newspapers to complex business stories, in-depth human-interest features and celebrity interviews - and most things in between.

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