A baby shop has become a permanent fixture at a North Staffordshire shopping centre.
Following the success of a four-week pop-up trial at Affinity Staffordshire, as reported by Daily Focus, From The Stork Bespoke Baby has signed a lease to stay on at the unit.
The family-run shop is the company’s second store, with its original one at The Trentham Estate having just celebrated its second birthday.
Both stores offer high-quality baby items such as clothing and toys and offer a free same-day personalisation service.
“We are thrilled to have been given this opportunity to continue serving families with their baby needs,” said Andy Lane, who runs the business alongside his wife Steph.
“We have been overwhelmed by the support and loyalty of our customers, and this expansion allows us to offer our services to an even wider audience.
“We look forward to welcoming both existing and new customers to our new location and providing them with the exceptional service they deserve.”
Andy and Steph set the business up after struggling to find high-quality products for their daughter without having to go online.
The Affinity Staffordshire shop can be found in unit 25 next door to Ministry of Design and opposite the new Saltrock store.
The Trentham shop is continuing to trade as normal and is unaffected by the expansion.
Recruitment has started for four part-time sales staff.
Anyone who is interested in applying can take a CV into one of the stores or email [email protected]
