Russell Roof Tiles fitness challenge
Area Sales Manager Michael Palmer signing up for the 50-day fitness challenge which is being undertaken by staff at Russell Roof Tiles.

Charity challenge sees Russell Roof Tiles colleagues get fit for Christmas 

1 min read

A team from a tile manufacturer has pledged to transform old habits into healthy ones by taking on a 50-day fitness challenge to raise money for local charities. 

The 14 colleagues from Russell Roof Tiles will use state-of-the-art body-scanning technology to measure who has improved the most across a range of metrics in the run up to Christmas. 

The equipment scans, records and tracks body composition, such as muscle, fat and fluids and analyses a person’s metabolic age, cellular integrity, physique score and more. 

Initial assessments shocked some of the team when results reported their metabolic age exceeded their actual age, so each team member has set their own goals for the challenge. 

To motivate them, participants are paying a £50 fee to enter, which will be doubled by the Burton upon Trent company and donated to their Give4Good initiative that supports 10 charities and good causes close to its sites. 

Andrew Hayward, Russell Roof Tiles MD.

Managing Director Andrew Hayward, pictured above, said: “The 50-day fitness challenge is not only about each person’s wellbeing but also a collective effort to support our Give4Good charities. 

“Together, with boditrax, we’re implementing a whole-body approach to wellbeing, helping us step up for a healthier community and a stronger spirit of giving.” 

Nottingham-based tech company boditrax is helping the team. 

Managing Director Nick Stillman said: “We are looking forward to seeing the improvements the team make. You only get one body, so it does rather pay to look after it.” 

The 50-day fitness challenge will end on 12 December when the total amount raised for charity – and the team’s achievements – will be announced. 

Charities supported by Give4Good include Burton and District Mind, Burton YMCA, Young Ones Burton, Burton Soup Kitchen and Staffordshire, Shropshire and Cheshire Blood Bikes

As previously reported by Daily Focus, Russell Roof Tiles has already raised over £42,000 for charity this year. 

Hayley Johnson

Senior journalist with over 15 years’ experience writing for customers and audiences all over the world. Previous work has included everything from breaking news for national newspapers to complex business stories, in-depth human-interest features and celebrity interviews - and most things in between.

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