Fast-growing North Staffordshire-based GivEnergy is ramping up its global expansion after striking a partnership with a South African giant.
The Newcastle-under-Lyme headquartered company, currently the UK’s best-selling battery storage brand, has entered into a joint venture with investment titan Invicta Holdings.
It will enable GivEnergy to begin selling its popular battery storage products to South African customers.
The company manufactures premium energy solutions that allow customers to run their properties on clean, low-cost battery power.
With the global appetite for sustainable energy only growing, the company has already expanded into Europe, Australasia, Asia, and now into South Africa.
GivEnergy Group CEO Jason Howlett said: “The momentum behind the green energy movement is growing at pace.
“We at GivEnergy have long been leading the charge in empowering energy freedom for the billpayer, and we’re now seeing a demand for storage solutions boom around the world.
Ensuring energy security in South Africa has its unique challenges. We’re delighted to partner with the Invicta Group to help solve these issues.
“Governments across the world are looking to augment existing solar and renewables with energy storage to ensure surety of grid supply.
As a result, they’re beginning to incentivise energy storage and incorporate the technology into policy. So, the GivEnergy growth journey is ever accelerating. Now, we’re enormously excited to continue advancing our clean energy cause globally.”
GivEnergy South Africa is launching as a 50:50 joint venture with Invicta Holdings, which invests in and manages leading businesses involved in the supply of original equipment.
Invicta Holdings will support the delivery of GivEnergy systems — enabling the company to be a leading energy storage provider in South Africa via distribution partners and wholesalers in the region.
Steven Joffe, CEO of Invicta Holdings, said: “We are pleased to embark on this journey with GivEnergy. When it comes to the global race to achieve net zero carbon emissions, there is no time to lose.
“So, we are proud to join forces with an innovative company like GivEnergy and help set a new player up to the challenge of making sustainably powered homes a reality in South Africa.”
GivEnergy’s expansion into South Africa is part of a sustained hypergrowth curve.
Within the last 18 months, the company has purchased a new three-storey HQ in Newcastle-under-Lyme, the neighbouring building to this HQ (for further growth), new warehousing facilities, and strategic land acquisitions. At the same time, the company is building two new UK manufacturing facilities in Stoke-on-Trent.
