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Keele University launches new courses aimed at careers in sport and physical activity  

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The psychology, business, and physical science of sport are among the subjects students will be able to explore in a suite of new courses being introduced at Keele University.  

The new undergraduate courses will ensure students are fully equipped for a career in the sport and physical activity industry in a number of different fields.  

All the new courses will be offered, alongside a new postgraduate degree, under the umbrella of an Institute of Sport.  

The courses are in Sport and Exercise Science, Sport and Exercise Psychology, Sports Business Management, and Esports Business Management, alongside a refreshed existing degree in Rehabilitation and Exercise Science. The postgraduate degree is in Sports Business Management 

The programmes will build on Keele’s reputation in health and medicine, rehabilitation and exercise science, business, and psychology, to deliver the suite of new sports-aligned degree programmes, and will also benefit from significant investment in new facilities to support teaching and research.  

These include two new laboratories for students to study biomechanics and exercise physiology, with one laboratory already complete and another scheduled to open next year.  

Students studying at Keele can also benefit from the University’s Talented Athlete Support Programme, which is designed to help students sustain their level of sport and fitness whilst studying.  

Professor Mark Ormerod, Deputy Vice-Chancellor and Provost at Keele University, said: “Our existing research and education expertise in healthcare, science, psychology and business make our new Sport programmes a natural fit for Keele University and our campus environment as we expand our academic portfolio into sport and exercise.  

“The investment in our new education facilities and the new academic appointments we have brought on board will give students studying our new sports courses at Keele the best possible foundation for a career in the sporting, physical activity, and wellbeing sectors.”

Nigel Pye

Experienced journalist with a 30-year career in the newspaper and PR industry and a proven record for breaking stories for the national and international press. Nigel is the Editor of Daily Focus and Head of Creative at i-creation. Other work includes scriptwriting, magazine and video production, crisis communications and TV and radio broadcasts.

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