As we begin the new year, Heywoods’ Managing Director Alistair Trippett explains why Newcastle-under-Lyme, Stoke-on-Trent and Staffordshire are set to become key property investment destinations for 2025, with the flexibility for property conversions adding extra appeal.
“Investors looking for affordable opportunities with high returns are turning their attentions to Newcastle-under-Lyme, Stoke-on-Trent and Staffordshire.
The appeal of these areas is driven by several compelling and unique factors.
Affordable property prices and the potential for strong rental yields and capital appreciation makes for an enticing prospect.
But one standout advantage that can go unnoticed is the flexibility afforded to landlords.
Unlike many urban centres, Stoke-on-Trent and Newcastle-under-Lyme has no designated Article 4 zones, meaning investors can convert properties into Houses in Multiple Occupation (HMOs) without the need for additional planning permission. There are of course still the usual planning conditions to comply with.
This is particularly beneficial in a region with a strong demand for rental properties.
The local economy underpins this demand, driven by a mix of industries. The University Hospitals of North Midlands attracts healthcare professionals, while logistics hubs, factories, and the Ceramic Valley Enterprise Zone create steady employment opportunities.
The presence of Keele University and the University of Staffordshire generates consistent demand from students.
Three-bedroom houses are especially popular with families and professionals, while HMOs appeal to students and young professionals seeking affordable housing. The region’s affordability and versatility make it a practical choice for a range of investors.
Gross rental yields in Newcastle-under-Lyme and Stoke-on-Trent typically range between seven per cent and ten per cent, providing a solid return on investment. These number can be even higher on multiple unit investments, or when using finance.
Combined with ongoing government investment in infrastructure through levelling-up funding, the area is well-positioned for further growth.
For those entering the buy-to-let market or expanding existing portfolios, these locations offer an enticing mix of affordability, demand, and potential for future gains.
At Heywoods, we’re proud to support investors and landlords in discovering the potential of Newcastle-under-Lyme, Stoke-on-Trent, and Staffordshire for long-term growth and we are looking forward to what promises to be an exciting year in the world of property in 2025.”
Excellent
A useful piece of info! Thank you.