A £500,000 investment has seen a former church transformed into a pink palace set to be the headquarters of nail business Glitterbels.
Founder Annabel Maginnis has designed the interiors of her base in Wolstanton, near Newcastle-under-Lyme, in her trademark exuberant style using 100 gallons of pink paint.
Opening on Saturday, 17 May, the new 850 square metre space will incorporate a nail salon open to the public with space for up to 10 nail technicians – twice the size of her existing Newcastle salon.
Annabel’s training facility will also be located on site as well as a retail space open to both trade customers and the public for certain products.
Glitterbels has grown into a worldwide brand in just a few years and its academy has trained over 17,000 students globally.
Annabel said: “I started out as a nail tech working from my mum’s kitchen table and I can’t believe just seven years later we have a global brand. My original salon was a magical wonderland with a full-sized white stallion unicorn who had a pink mane and Swarovski crystal horn, and this HQ is several stages more extra than that.
“I love bringing glitter and joy into people’s lives whether that’s the customers or the thousands of nail techs I help to train every single year. I can’t wait to get the doors thrown open wide for an exclusive look into my world for everyone in the Midlands to get a taste of the Glitterbels magic.”
In part of the Watlands View building, the walls and ceiling are completely pink. The original church columns are now gold leaf, fluffy clouds adorn the ceiling, and the walls have been painted with hot air balloons, unicorns and fairytale castles.
A public launch event for the new headquarters takes place on Saturday between 11am and 4pm with a DJ and complimentary drinks and food.
