Picture of Matt Beckley, partnerships director of Burntwood-based Keon Homes.
Matt Beckley, partnerships director of Burntwood-based Keon Homes.

Keon Homes ‘defies the odds’ to start work on ‘especially difficult project’ 

1 min read

A housing developer has ‘defied the odds’ to start work on an ‘especially difficult project’ to deliver dozens of new affordable homes. 

Keon Homes, based in Burntwood, will build 65 affordable homes, including 22 for social rent, on a site on Long Nuke Road in Birmingham, in collaboration with Birmingham City Council and housing association Bromford, who will own and manage all the homes. 

The development will also feature new sports pitches and the construction of a new changing pavilion in nearby Senneleys Park. 

Matt Beckley, partnerships director of Keon Homes, said: “We have an extremely strong relationship with both Birmingham City Council and Bromford and this helped us unlock an especially difficult project at Long Nuke Road. 

“We’ve defied the odds to amend planning, complete legals and deliver the vision for the site ahead of planning expiring – with the start on site being achieved just two weeks before the deadline. This project also has the full backing of Homes England. 

“Together, we will build 65 high quality affordable homes on a strategically important site in Birmingham, as well as creating a host of community facilities, including new football pitches and a pavilion.” 

In addition to the social rent homes, there will be 22 for affordable rent which will be allocated to people on the council’s housing waiting list. The final 21 homes will be available for affordable home ownership and made available through Bromford’s shared ownership scheme. 

Councillor Nicky Brennan, cabinet member for housing and homelessness, said: “Delivering more decent affordable homes for Birmingham families is a key priority for this council, and every single home on the Long Nuke Road development will be affordable. 

“This deal with Keon Homes and Bromford shows what can be achieved by working in partnership with others and this is the third such deal we’ve signed with a developer and housing association this year.” 

Previous deals this year saw Morro Partnerships, which has a base in Cannock, and TR Partnership Homes, based in Fazeley near Tamworth, working with Midland Heart to deliver around 300 homes in Birmingham. 

Hannah Hiles

A journalist and comms professional with an eye for a story, Hannah has more than 20 years' experience in news, features and PR in Staffordshire and the West Midlands.

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