3 Men smiling next to each other as they won an award. This was for AMB insurance Business.
AMB Insurance's Managing Director Andrew Barrow (centre) is presented with the award by Mayor Robert Bettley-Smith (left) and the council's Chief Executive Gordon Mole.

AMB Insurance crowned Newcastle’s first Business Community Hero

1 min read

An insurance broker has been crowned the first recipient of Newcastle-under-Lyme’s Business Community Hero Award for its work championing a children’s charity.

Wolstanton-based AMB Insurance raised £25,000 for the Peter Pan Centre last year and also supported its work helping children with special educational needs and disabilities by volunteering time and skills.

The company was one of five winners announced at Newcastle-under-Lyme Borough Council’s fourth Borough Heroes Awards held on Thursday evening.

Council Leader Simon Tagg said: “Our Borough Heroes Awards is a meaningful legacy from the 850thanniversary celebrations; it reflects and further builds pride in our loyal and ancient borough. It’s a wonderful opportunity to honour those who quietly give their time and energy to others, helping to make Newcastle-under-Lyme such a special place to live, work and visit.

“We received a high number of entries this year which is fantastic. Every nominee should feel incredibly proud, and our winners truly represent the very best of the area. Their dedication helps to make it a stronger, greener, kinder and more connected place.”

The Lifetime Achievement Award was presented to historian Philip Leese, who has been the driving force behind the preservation of Kidsgrove heritage.

Newcastle District Scouts won the Civic Pride (Organisation) accolade, while Philip Pritchard, who litter picks and smartens up his local community, volunteers at parkrun and supports his neighbours, took the Civic Pride (Individual) title.

The Young Hero Award went to Sarah Edwards who helps her local community by charity fundraising, contributing to a foodbank and wellbeing initiatives alongside supporting people with disabilities through her work at Martec Training.

The event held at Keele in Town was supported by Capital & Centric, Ironmarket WealthKeele UniversityNewcastle & Stafford Colleges GroupNewcastle-under-Lyme Business Improvement District and TMT First.

Winners and highly commended entries of the 2026 Borough Heroes Awards.

Hayley Johnson

Senior journalist with over 15 years’ experience writing for customers and audiences all over the world. Previous work has included everything from breaking news for national newspapers to complex business stories, in-depth human-interest features and celebrity interviews - and most things in between.

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