A boutique brand run by two sisters with over 40 years of industry experience is preparing to open its first Staffordshire store.
The finishing touches are being put to White Ribbon Boutique’s newest shop, which is expected to open at The Trentham Estate over the Easter weekend.
The Winsford-headquartered business already has stores in Northwich, Sandbach and Nantwich and has been trading for almost 12 years.
Its Nantwich shop has previously featured on The Real Housewives of Cheshire, while Nicola’s industry experience includes personally serving Princess Diana and working for iconic storessuch as luxury department store Harrods.
The pair, whose motto is ‘what inspires us is you’, pride themselves on helping women feel confident and look stylish, while providing the best customer service.
They have invested in the region of £40,000 into the venture.
Clare told Daily Focus: “We offer unique styles and can help our customers, most of whom are between the ages of 40 and 75, to put whole outfits together. We’re a one-stop shop, but customer service is at the heart of everything we do.”
The store will open in a unit opposite the visitor centre, previously occupied by cosmetics brand L’Occitane and is creating six jobs.
Local tradespeople have been used to renovate and fit out the unit.
Clare and Nicola do daily live blogs and say some of these will feature the new shop.
Clare added: “This will be our first shop in Staffordshire. We were approached by Trentham quite a few years ago, but it wasn’t right for us at the time. Expansion plans were put on hold after the Covid pandemic, but we had been looking for somewhere in the area for about 18 months.
“We were blown away by the site, and the size and look of the store when we revisited. Now we can’t wait to open.”
Feeling excited. Can’t wait for your arrival.