A £900,000 grant scheme to help businesses restore and upgrade historic shopfronts in Lichfield city centre has been backed by cabinet, in a move aimed at boosting footfall and supporting long-term economic growth.
Lichfield District Council has approved the development of the scheme, which will provide funding to businesses to improve the appearance and quality of shopfronts while protecting the city’s historic character.
The funding, already allocated through the council’s capital investment programme, will be distributed over the next two years, with a focus on supporting independent businesses and heritage-led improvements within the conservation area.
The scheme will support a range of improvements, including restoring traditional shopfront features, reinstating original architectural details, and upgrading signage and lighting, with accessibility improvements included where possible.
Councillor Richard Holland, cabinet member for high street and economic development, said: “Lichfield’s city centre is one of our greatest strengths, but we know some shopfronts no longer reflect the character we’re proud of.
“This scheme is about working with businesses to put that right. By offering financial support alongside clear guidance, we’re making it easier for businesses to invest with confidence and play their part in enhancing our high street.
“High-quality shopfronts don’t just improve how the city looks – they help attract visitors, increase footfall and support local businesses to grow.”
Alongside the funding programme, the council is consulting on a new Heritage Shopfront Design Code to provide clear guidance for future shopfront developments.
Councillor Holland added: “This is about more than individual shopfronts – it’s about taking pride in our high street and protecting what makes Lichfield special.
“We want to hear from residents and businesses as part of the consultation, so we can make sure the final design code reflects what people value about our city.”
The initiative forms part of the council’s wider investment strategy for the city centre, aimed at supporting local businesses, improving the retail environment and strengthening the district’s long-term economic prospects.
Further details on how businesses can apply for the grant scheme will be released as the programme is developed.
