Keele-based Michelin is one of just three businesses to win a UK award recognising outstanding customer service.
The tyre manufacturer won Voted Customer Service of the Year UK Award at the following an independent mystery shopping audit of UK customer service.
The assessment involved more than 960 mystery customer interactions over 10 weeks, with businesses judged against up to 15 criteria based on real customer experiences.
Michelin was put through 165 independent tests, achieving the highest scores for telephone and email support and a near-perfect score for its website.
The two other winning businesses were mattress company Emma and telecommunications firm Sky.
John Howe, UK Managing Director and B2C Sales Director, Michelin UK & ROI, which is based at Keele University Science and Innovation Park, said: “At Michelin, we place our customers’ needs at the heart of everything we do.
“We work hard to continuously improve and evolve our products and services to support and meet their changing needs and also create added value wherever possible.
“As a premium brand, we’re committed to providing an outstanding service throughout the customer journey. This award is testament to the dedication of our teams and their efforts to offer the best possible customer experience.”
