Businesses, schools and community groups are being invited to wear red in aid of Midlands Air Ambulance to help save lives in Staffordshire.
The charity is holding its annual Wear It Red campaign between Monday, 10 February and Friday, 14 February, to help raise essential funds for the service.
Participants can register their interest on Midlands Air Ambulance Charity’s website and will receive a free fundraising kit. The pack includes a variety of inspiration and ideas for getting involved, along with downloadable resources such as posters, social media assets and fun activities for all ages.
As well as wearing red, supporters are encouraged to host their own events during the week, such as a themed bake sale with a ‘bake it red’ twist or a creative ‘paint it red’ activity.
Emma Wood, Head of Fundraising and Engagement at Midlands Air Ambulance Charity, said: “Wear It Red is a fantastic fun way for people to get involved and show their support for Midlands Air Ambulance Charity. By simply wearing red, communities can come together to make a real difference.
“The enthusiasm from previous years has been inspiring and we hope 2025 will be our biggest year yet. The funds raised make a huge difference in our ability to deliver critical care where it’s needed most, and we can’t wait to see the region go red for a great cause.”
