ProtectaPet has scooped a double national award success after being named Brand of the Year at the 2026 Pet Industry Federation Awards and winning the Family Business Growth Award at the Business Awards UK Family Business Awards.
The family-run company was founded by husband and wife team Simon and Dr Eve Davies after they lost their cat in a road traffic accident and set out to help other owners keep their pets safe outdoors.
The company was shortlisted in four categories at the Pet Industry Federation Awards before taking home the flagship Brand of the Year title.
The recognition marks another milestone for the Chesterton-based business, which now employs 17 people, operates from a 14,000 sq ft headquarters and has helped protect more than 40,000 cats across the UK and Europe.
Eve said: “To be finalists in four categories at the Pet Industry Federation Awards was already a fantastic achievement, but to win Brand of the Year was incredibly special. To also receive the Family Business Growth Award makes this an extraordinary time for us.
“People see the beautiful videos of cats enjoying their gardens, but they don’t always see the hard work behind them. These awards are a wonderful recognition of our employees, our installation engineers, our customers and all the businesses and individuals who have supported us along the way.”
Established in 2014, the firm grew from a mission to prevent other pet owners experiencing the same heartbreak suffered by its founders. Their response was to develop a specialist cat fencing system that allows cats to enjoy outdoor spaces while remaining safely contained.
More than a decade later, the business has expanded into an internationally recognised brand offering professionally installed and DIY containment systems, modular catios and outdoor enrichment products, backed by a portfolio of patented technology designed to improve feline welfare.
The latest accolades follow the company’s King’s Award for Enterprise for Innovation in 2023 and come during a period of significant overseas growth.
International sales increased by 63% between 2023 and 2025, with customers now served across Europe through multilingual e-commerce and fulfilment operations.
Despite its growing global reach, the business remains committed to the region, with more than 80 per cent of its supply chain spend staying within the UK, much of it with businesses in the West Midlands.
The brand has also built a substantial online audience, attracting more than 450,000 followers and subscribers across Facebook, Instagram, TikTok and YouTube. Having recently surpassed 200,000 Instagram followers, it has launched a £10,000 giveaway for cat charities and foster carers, with nominations open until the end of November.
Eve added: “We’re incredibly proud to have built an internationally recognised brand here in Staffordshire, working alongside talented local businesses and suppliers.
“But what matters most is that we’re still driven by the same purpose that inspired us back in 2014, giving cats the freedom to enjoy the outdoors safely and their owners the peace of mind that comes with knowing they’re protected.”
- Eve recently wrote a guest article for Daily Focus discussing why the company stopped selling to 22 countries despite exports growing by 2,000%. Read that story here.
