Pearl and Gray Longton Exchange, Stoke-on-Trent, Staffordshire.
Ladies clothing and accessories shop Pearl and Gray, one of a trio of new stores at Longton Exchange Shopping Centre.

Encouraging signs at Stoke-on-Trent shopping centre with arrival of three new businesses 

1 min read

Three new independent businesses have opened at a Stoke-on-Trent shopping centre, taking the number of new arrivals so far this year to nine. 

Longton Exchange has welcomed a host of new shops in recent months, helping to attract more shoppers to the town. 

The latest new arrivals opened within a few days of each other. 

Ladies clothing and accessories shop Pearl and Gray has opened its first physical shop after trading online and boasts an offering of “trendy and affordable outfits”. 

It has been joined by zero waste store Green Grams, pictured above, which has moved to the Longton shopping centre from Newcastle town centre. 

A barber shop has also opened up in a unit once occupied by a vape shop. 

Longton Exchange is made up of 54 units and now has just nine vacancies – with two other units expected to be taken up – and announced – soon. 

Shopping Centre Manager Chris Ward, who was recently shortlisted for a national award, said: “We are constantly looking to add to the offering within the scheme. Bringing in new tenants isn’t simply about filling vacant spaces but ensuring that the offering is relevant and that it is of value to the centre and community. 

“This year we have worked incredibly hard to bring nine new offerings into Longton Exchange. 

“The latest affirms the continued drive to provide the community of Longton and further afield with a great shopping experience.” 

The new barber shop.

Other new arrivals in recent months have included dog accessories shop Sew Very Dog, reported in Daily Focus here, and Keep It Local, which features the work of around 70 local makers and artists, featured here

  • Longton Exchange will hold its Christmas light switch on event on Saturday, 25 November between 1pm and 4pm. Attractions include stalls, a festive trail and face painting. 

Hayley Johnson

Senior journalist with over 15 years’ experience writing for customers and audiences all over the world. Previous work has included everything from breaking news for national newspapers to complex business stories, in-depth human-interest features and celebrity interviews - and most things in between.


  1. As a child of the 60’s, with my formative years living on the outskirts of Longton, this is great news. For many years the shopping experience was virtually non existent. Also good to see a vape shop replaced by something more useful.

  2. Fabulous article. As a resident of Longton, I have seen the positive changes being made to the town, thanks to the new life that is being brought back to the Longton Exchange or Precinct as we still call it.
    To see what started off as online stores making their way onto the High Street is brilliant, especially with being small, local businesses.
    I’m looking forward to seeing what else opens.

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