Historic pottery firm Moorcroft is expected to resume production soon after being bought by the founder’s grandson.
Daily Focus reported last month that the firm which once supplied pottery to the royal family had ceased trading due to financial difficulties attributed to an increase in energy and other costs, in a difficult trading environment with a global cost of living crisis.
According to liquidators, the company attracted international interest. But it has now been confirmed that the firm is returning to family ownership with William J. Moorcroft, grandson of founder William Moorcroft and son of former Managing Director John Moorcroft, taking over the operations.
A statement by the third generation family member reads: “We are delighted to announce that Moorcroft pottery will soon resume production and we are excited about a new future that will continue our legacy from right here in the heart of Stoke-on-Trent.
“After a difficult time which resulted in the firm falling into liquidation, we have secured all the assets that will give us the ability to continue manufacturing our wonderful ceramics once more under the guidance of the Moorcroft family.
“We are working tirelessly behind the scenes to restart production, and we hope to re-launch noth the website and out shop soon, so please bear with us, but than you for your continued support and loyalty through this difficult yet exciting time.”
The first pieces of fine art pottery from Moorcroft were launched in 1897, designed by William Moorcroft whilst he was employed at James Macintyre & Co. Early Moorcroft is much prized by the most renowned auction houses across the world and regularly fetches high prices.
William moved production to the present factory in Sandbach Road, in Burslem, in 1913 under the name of W. Moorcroft Ltd. The company was appointed ‘Potters to H.M. The Queen’ 15 years later.
Fifty-seven jobs were lost when trading ceased.
